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True Story.

(About) True Story Communications

Seasoned creative.Strategic thinker.Builder of coherentbrand systems.

True Story helps mission-driven leaders find the heart of what they mean, and builds the brand that can carry it.

Linda Seebantz in a black turtleneck by a sunlit window in her studio, a globe and green leaves beside her
Linda SeebantzNorth of Santa Fe

(01)About Linda

Linda Seebantz, your brand partner.

Linda Seebantz helps mission-driven leaders find the heart of what they mean and build a brand that can carry it. She brings more than 30 years of branding, marketing and communications experience to the work, along with degrees in commercial art and communications.

After all those years, Linda looked back at the work she was proudest of. It did not come from forcing out one more deliverable. It came when she was connected to something deeper and more truthful. She wanted to understand how to reach that place deliberately, found HeartMath, and trained as a certified coach and mentor.

Today she brings that practice into brand discovery: listening for what is most true, helping a leader put it into words, and shaping the communications around it. True Story grew from that discovery. Start with the person, then build the communication.

Originally from Milwaukee, Wisconsin, Linda moved to New Mexico in 2001 and remains thoroughly enchanted with her husband and dogs in a rural community north of Santa Fe.

30+
Years of branding, marketing and communications experience
HeartMath
Certified coach and mentor, bringing heart-centered attention into discovery
2001
The year Linda moved from Milwaukee to New Mexico
Art + words
Degrees in commercial art and communications

(02)Linda's point of view

Everything you do and don't do is part of your brand.

  1. 01

    Coherence before content. Start with what is true before deciding what to publish.

  2. 02

    A leader's clarity shapes what an organization can ask for and build.

  3. 03

    Heart-centered work can be tangible, strategic and rigorous.

  4. 04

    AI can help carry a clear voice. It cannot decide what is true for a particular leader or organization.

(03)Heart intelligence

HeartMath informs the discovery. Brand strategy and communications make the result usable.

HeartMath practices give Linda a practical way to bring heart-centered attention into discovery. Leaders get space to think and say what they mean, rather than jump straight to content production.

Technology can help distribute the message. It does not replace the human source: the listening, the context, the judgment, and a leader's lived understanding of their own work.

(04)Mission and vision

(Mission)

We ground organizational messaging in heart-led truth and build the brand that carries it. Trust is the whole point.

(Vision)

We envision a business landscape where communicating from the heart is recognized as a core strategic discipline.

By replacing transactional noise with true alignment, we help organizations build lasting trust, strengthen their cultures, and scale their real-world impact.

Meet the team

(05)The people beside Linda

Portrait of Ann Marie Houlihan smiling in a dark turtleneck

01

Ann Marie Houlihan

Seasoned marketer

Ann Marie Houlihan is a seasoned marketer who has worked nearly 30 years in marketing for organizations ranging from start-ups to Fortune 100 companies. Her passion is to help businesses grow and achieve their goals.

Her Bachelor of Science degree in Exercise Physiology landed her an opportunity at The Quaker Oats Company, working in the Fitness Center, where she honed her commitment to helping people achieve their goals. She delivered on revenue goals for the Gatorade brand in shopper marketing, sports marketing and product commercialization.

After 14 years with Quaker Oats, acquired by PepsiCo in 2001, she served as Executive Director of a non-profit, Account Executive on the agency side, and in Product Marketing and Sales Enablement. She is experienced in strategy, brand development, website design, digital marketing, content marketing and product launch. No matter your organization's size and mission, she has likely touched something similar and will have keen insights to share.

Ann Marie moved to New Mexico in 2023 and lives in Taos with her husband, her cat Norman and her new puppy Waylon. She enjoys hiking, running, skiing, trips to Ireland and spa days, and she is thrilled to learn about new organizations, what they are trying to accomplish, and to provide strategic guidance with execution to ensure those goals are met.

Portrait of Kenna Johnson in golden evening light with mountains behind her

02

Kenna Johnson

Digital marketing geek

Meet Kenna, a digital marketing enthusiast on the millennial and Gen Z cusp, which makes her sense of humor quite weird. Armed with a Marketing degree from the University of Wyoming, she has honed her skills in WordPress, social media, digital strategy, automations and SEO since graduating in 2017.

Crafting engaging websites and optimizing content for search engines is not just a job for her; it's a passion. Beyond the pixels and algorithms she is an avid traveler, drawing inspiration from diverse cultures, and a poet at heart, finding solace and expression in words. Meditation is her daily anchor, fostering a mindfulness that benefits the creative process and keeps her grounded.

Storm clouds gathering over a pale mesa and juniper-dotted hills in the New Mexico high desert

(06)The studio

A rural community north of Santa Fe.

We work as a nimble, fully remote partner, informed by hands-on market experience across New Mexico, Colorado, the Carolinas, Wisconsin and the Chicago metro area. National-level strategic rigor, with a grounded sense of what builds lasting trust in each region.

Studio
Ojo Caliente, New Mexico
Coordinates
36°18′N 106°03′W
Local time
--:-- MT
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